The power of TikTok Edits
This media format is affecting every realm of information. Let's talk through its power.
TikTok Edits might be the most captivating and persuasive form of media there is right now.
[Montage starts]
Brooke Monk: “I don’t know why we don’t talk about these people actually having superpowers, but have you seen how good editors are? Editors are creating trends.”
Sofi Malik: “I just have to say, Edits are the real marketing of film and TV.”
Brooke Monk: “Anything you think is cool? Yeah, an editor created that. Every person you think is cool or hot or sexy? An editor made you think that.”
Sofia Malik: “I will go out of my way 90% of the time if I see an edit of one hot person from a movie or a show.”
Brooke Monk: “I spend like 50% of my time on this app watching Edits.”
[Montage ends]
And they’re not just affecting the film and TV industries — they’re affecting every realm of information. Education, business, politics, you name it… Edits now play an integral role in how people get introduced to topics and how they continue to keep up with them.
While Edits have had various evolutions, in their current form, they can be defined as “compilation videos, typically set to music, that convey a narrative about a person, place, thing, or cultural topic.”
Let’s watch an example:
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It’s clear that this form of media’s significance needs to be better attended to.
In the past, I’ve only seen coverage of Edits focus on four things:
How this is a popular form of content that is only being created more and more
How those who create Edits have the ability to make clips take on an entirely new meaning and provoke strong emotions in viewers
How they’re geared towards TV, film, and music – as that’s the realm of culture this form of media originated
And lastly, the debate around Edits in terms of copyright and/or other infringements
But today, we’re covering how the power of TikTok Edits is far greater than just those observations. Because as this person stated, “You can convince people of anything if you put it in a TikTok with a catchy sound.”
So sit back and relax, because this video is gonna encapsulate everything you need to have on your radar about the present-day and near-future potential of Edits.